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Lay's Increasing Production of Lay's Chalet Sauce Chips to Meet Demand and Prepare for November Retail Launch
Sep 20, 2016
TORONTO, Sept. 20, 2016 /CNW/ - Wow Canada, you really love Lay's Chalet Sauce potato chips! Since its launch on September 5th, Canadians from coast-to-coast have been buzzing about this unique Canadian delicacy and clamoring to get their hands on a bag. If you missed out, don't worry, more is on the way! New shipments of Lay's Chalet Sauce potato chips will be arriving at Swiss Chalet restaurants nationally throughout the month of September, with limited quantities available. What's more, plans are underway to expand this wildly-successful release to retail on November 1st.
"We knew Canadians would have a sweet spot for Lay's Chalet Sauce chips, but the response has been beyond our expectations," says Shereen Yasseen, Senior Director of Marketing – Frito Lay, PepsiCo Foods Canada. "We're ramping up production as quickly as possible to get more bags into Swiss Chalet restaurants nationally in advance of our November 1st retail launch. "
Swiss Chalet's secret recipe sauce has been a staple with Canadian families since 1954, developing a cult following among Canadians. The launch of Lay's Chalet Sauce chips have proven Canadians' love for the restaurant's famous flavour.
"Canadians have flocked to restaurants across the country for the 'most Canadian chip' ever and this overwhelmingly positive response has resulted in many locations selling out within days of launch," says Lindsay Robinson, Director of Marketing – Swiss Chalet, Cara Operations Limited. "We are beyond excited about our guests' love for the Lay's Chalet Sauce chips and our goal is to restock our restaurants as quickly as possible so that fans can satisfy their craving once again!"
Canadian Chalet sauce lovers the countdown is on! Beginning November 1, Lay's Chalet Sauce potato chips will be available at mass retailers and grocery stores across the country in 255g, 66g and 40g bags. Quantities will be limited so get yours while they last!
Lay's potato chips are Canada's favourite potato chip brand, leading the market share in all Canadian regions. Lay's is one of PepsiCo Canada's flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Canada
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com/.
About Swiss Chalet
SOURCE PepsiCo Canada
Image with caption: "Lay’s Increasing Production of Lay’s Chalet Sauce Chips to Meet Demand and Prepare for November Retail Launch (CNW Group/PepsiCo Canada)". Image available at: http://photos.newswire.ca/images/download/20160920_C2304_PHOTO_EN_777255.jpg
For further information: For media inquiries, contact: Alyssa Katzikowski, Citizen Relations, Alyssa.email@example.com | 416-934-8416
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